What We Do
Palmer Financial Wellness serves startup founders and their employees
Startup Founders
We Develop a Financial Playbook for Startup Founders
As a startup founder, do the following questions keep you awake at night?
- How do I balance personal financial risk with launching my startup?
- How do I manage inconsistent income and cash flow?
- Am I going to make payroll this week?
- What’s it going to take to secure funding?
- How do I properly leverage equity compensation and benefits to attract top talent?
- What strategies will maximize my exit and sale of the business?
Knowing how to solve these challenges can mean the difference between thriving, or simply surviving.
At Palmer Financial Wellness, we'll help you create a financial roadmap for a successful startup journey.
Tech Employee Professionals
We Guide You Through the Financial Challenges of Startup Life
Working for a startup presents many unique financial challenges, such as:
- Working for less than market value in exchange for equity
- Job volatility and instability
- Uneven cashflow due to lack of steady paycheck
- Limited or non-existent employee benefits such as health insurance
- Lack of traditional retirement savings plan with employer matching
- Equity compensation valuation and taxation
- Liquidity events and exit planning
- High stress and long hours
We can advise you on how to deal with all of these financial challenges, which gives you the peace of mind to focus on building the next great startup with your teammates.
Who We Are
Founded by Toby Palmer, a former tech entrepreneur and CTO turned licensed financial professional, Palmer Financial Wellness specializes in helping startup founders and employees navigate their unique financial challenges.
Based in Charleston, SC, we provide personalized financial strategies tailored to the fast-paced startup world. With firsthand experience in both tech and finance, we offer the guidance you need to build financial security while pursuing innovation. Let us help you take control of your financial future.
Build your startup on a foundation of financial wellness.
Financial wellness is more than just numbers—it’s about confidence, security, and control. With a solid financial foundation, you can focus on building your vision without the stress and distractions.