Startup Success Strategies

From Seed to Scale: Navigating The Financial Journey of Startup Teams

Founder Financing Strategy: Using your 401(K) as a ROBS

A Rollover as Business Startup (ROBS) is a financing strategy that allows entrepreneurs to use their retirement funds—typically from a 401(k) or IRA—to fund a new or existing business without incurring early withdrawal penalties or taxes. While ROBS can be a powerful funding tool, it is complex and must be implemented correctly to comply with…

5 Common Mistakes Made by Startup Founders… and How to Avoid Them

Starting a company is one of the most exciting and challenging journeys an entrepreneur can take. However, the thrill of launching a startup often comes with pitfalls that can create serious roadblocks down the line. At Palmer Financial Wellness, we’ve seen firsthand how financial and structural missteps can cause unnecessary stress and even derail promising…

Startup Founder: A Blueprint for Financial Resilience

Starting and scaling a startup is an exciting yet financially demanding journey. Unlike traditional business owners, startup founders grapple with unpredictable income, limited personal financial safety nets, and complex equity structures. While the upside can be game-changing, the financial road is often filled with uncertainty. I know this firsthand because I’ve been through it myself.…

Startup Employee: A Guide to Financial Stability

Working at a startup offers exciting opportunities—innovation, fast-paced growth, and the potential for significant financial upside. But it also comes with unique financial challenges: unpredictable paychecks, complex equity compensation, and a lack of traditional workplace benefits. At Palmer Financial Wellness, we specialize in helping startup employees take control of their finances. As a former tech…

Take the First Step Toward Financial Wellness

Your startup's financial future begins today. Let’s create a plan that works for you.