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General
Traditional personal finance is solely technical and goal-oriented, while financial wellness emphasizes the holistic relationship between an individual’s financial situation and their overall well-being, including mental and emotional health. It considers how finances affect a person's stress levels, sense of security, and ability to pursue life goals.
A financial fiduciary is a person legally and ethically obligated to act in the best interest of their client when providing financial advice or managing assets. This fiduciary duty is the highest standard of care in financial relationships, meaning the fiduciary must prioritize the client’s needs and goals over their own.
Yes. All services can be delivered either virtually or in-person, depending on client preference.
100%! We provide retirement planning for our clients by aligning goals with personalized strategies, reducing financial stress, fostering confidence, and ensuring sustainable wealth growth tailored to any life stage.
Absolutely! Palmer Financial Wellness provides tailored guidance for our clients to manage their money, reduce stress, set achievable goals, and align their financial decisions with their personal values. We empower our clients to build stability and confidence at any stage in life.
For Founders
Financial Wellness Roadmap is a comprehensive strategy designed to help startup founders navigate the unique financial challenges of launching and scaling a business. It ensures you have a plan for managing inconsistent income, cash flow, funding, equity compensation, and long-term financial stability for both you and your team.
We help you create a financial structure that accounts for revenue fluctuations, ensuring you can meet personal and business obligations—even in lean times. This includes setting up cash reserves, optimizing payment cycles, and implementing strategies to stabilize your income.
Equity is a powerful tool, but only when structured properly. We’ll guide you through designing equity packages that are attractive to employees while aligning with your company’s growth goals. We also provide insights on taxation and vesting strategies to maximize value for both you and your team.
We’ll help you build an exit strategy that maximizes your startup’s valuation while ensuring you and your employees are financially prepared. This includes tax-efficient equity planning, structuring financial incentives, and aligning personal and business financial goals with your exit timeline.
Startups often can’t match the salaries of larger companies, so we develop creative compensation packages that combine salary, equity, bonuses, and benefits to attract and retain key employees. This ensures your team feels valued while aligning incentives with company growth.
Your startup’s success is important, but so is your personal financial security. We help you balance reinvesting in your company with planning for your future—whether it’s saving for retirement, managing personal debt, or ensuring financial stability for your family.
We provide guidance on tax optimization for business income, deductions, and equity compensation. This includes strategies to reduce your tax burden, plan for liquidity events, and ensure compliance with tax regulations related to stock options and equity grants.
Your financial plan should evolve as your startup grows. We offer ongoing monitoring and adjustments to ensure your financial strategy remains aligned with changes in revenue, funding rounds, employee growth, and exit planning.
Yes! Many startups lack traditional benefits like health insurance or retirement plans. We’ll help you explore cost-effective solutions, such as tax-advantaged retirement plans and creative benefits, to support both you and your employees.
The first step is a consultation where we assess your current financial situation, business goals, and challenges. From there, we craft a personalized roadmap to help you build financial stability while scaling your startup. Contact Palmer Financial Wellness to get started today.
The cost of creating a Financial Wellness Roadmap depends on the unique needs of your startup. At Palmer Financial Wellness, we understand that every founder’s financial situation is different, so we offer flexible engagement terms tailored to your specific goals and budget.
We provide multiple pricing options, including:
- Hourly Consulting – Ideal for founders who need targeted advice on specific financial challenges.
- Monthly Retainer – Provides ongoing financial guidance and strategy support for you and your team.
- Service-Based Pricing – Customized pricing based on the specific financial planning, equity compensation, or business strategy services you need.
- Assets Under Management (AUM) Model – A fee structure based on the assets we manage for you, aligning our success with your financial growth.
- Hybrid Approach – A combination of the above pricing structures, designed to fit your startup’s financial situation.
Our goal is to provide high-impact financial guidance that aligns with your budget while delivering long-term value. We’ll work with you to develop a pricing structure that makes sense for your startup’s current stage and future aspirations. Contact us to explore a customized approach that works for you.
For Employees
Startup employees face unique financial challenges, including lower salaries in exchange for equity, job instability, limited benefits, and unpredictable cash flow. Traditional financial planning doesn't always account for these factors. At Palmer Financial Wellness, we specialize in helping startup employees create a financial strategy that balances risk, maximizes equity value, and ensures long-term financial security.
We help you create a plan to stabilize your finances, including budgeting strategies, emergency fund planning, and tax-efficient ways to manage income fluctuations. By optimizing cash flow, you can reduce financial stress and stay focused on your career growth.
Understanding the structure of your equity—whether it's stock options, RSUs, or another form—is crucial. We help you evaluate your equity offer, assess its potential value, and develop strategies for taxation, vesting, and liquidity events to maximize your earnings.
Many startups don’t offer retirement plans, making it essential to explore alternative options. We guide you through setting up an IRA, Roth IRA, or a solo 401(k), and help you determine how to allocate savings to balance current financial needs with long-term wealth-building.
Stock options can create unexpected tax liabilities, depending on the type (ISO vs. NSO) and when you exercise them. We provide tax planning strategies to help you avoid costly mistakes and take advantage of potential tax benefits.
A liquidity event can be life-changing, but only if you’re financially prepared. We help you develop a plan for managing your windfall, minimizing taxes, and investing wisely so that your hard-earned equity translates into long-term financial success.
Without traditional benefits, it’s essential to take proactive steps. We help you find the best health insurance options, set up a personal safety net, and create financial security through supplemental benefits like HSAs, disability insurance, and personal savings plans.
We help you build a financial plan that provides stability in an unpredictable startup world. By creating a safety net, maximizing your earnings, and planning for different outcomes, you gain financial confidence—allowing you to focus on your career without constant money worries.
Yes, we can review your current investment approach and help implement an optimal investment strategy tailored to your employer-sponsored 401(k) or retirement plan.
Yes. It’s common for employees to have one or more old 401(k) plans that are not actively managed and may incur unnecessary fees. We can help consolidate those accounts by rolling them into an active retirement account, such as an IRA or your current employer’s 401(k) plan.
Once the rollover strategy is in place, we will handle the entire process, ensuring all necessary steps are completed seamlessly and efficiently.
We view our engagements as long-term relationships with the individuals and families we serve. For clients with manageable assets of $400,000 or more, we charge a 1% annual AUM (assets under management) fee to provide financial planning and advisory services. For clients with less than $400,000 in manageable assets, we charge a monthly fee of $200 plus a 1% annual AUM fee to provide financial planning and advisory services. Specific services outside the scope of planning and advisory may incur additional fees, disclosed in advance to the client.